Last night was the Brooks Pure Project trunk show at the NY Running Company in Columbus Circle. A few of my teammates and I modeled the new line of apparel along with some of the Gotham City Runners team.
We each had an outfit from the new line and got to walk the store’s runway (aka, aisle) while the Brooks reps talked about the clothes. Despite it being a rainy, cold, horrible day of weather, there was a decent turnout. Wine and beer might have had something to do with it too – along with the appetizers, DJ, and raffle.
The Pure Project line came out earlier in the year, but the NY Running Company trunk show was rescheduled from February to April 30 to coincide with the grand re-opening of the NYRC store in the Time Warner Center (and the new store is awesome!).
According to the company, the Pure Project line represents a new direction in Brooks apparel. The clothes are made of ecologically responsible, finely crafted textiles that perform well on the run and are made to go from workout to brunch, or gym to anywhere else out in the world without looking like a walking advertisement for a race or a company.
It’s simple stuff, with clean lines, hidden or no seams, amazing texture and feeling of the fabrics, and stylish enough to wear out.
I wore the 9″ shorts and a short sleeve tech tee. Both were really comfortable. The liner inside the shorts was smooth and didn’t bunch around the tops of my legs like some shorts I have. They move really well, and they looked good (although I like my shorts a little shorter).
The shirt was smmmmooooooth. The fabric is like your favorite cotton tee shirt that has been washed and worn so much that it’s buttery soft – it was literally smooth fabric, with good stretch and a nice hang. It had a few key reflective spots on the back without looking like reflectors.
That’s one of the super cool things about this new line – the reflectivity is sewn into the fabric in a way that doesn’t show when you look at it in normal light. Taking a photo with the flash on shows how the pieces light up in low light, but you can still be stylish and not look like you’re trying to glow in the dark while still being able to glow in the dark. It’s the best of both worlds.
We also showed a long sleeve top, jacket, and tapered leg track pants for the guys. The women’s line was a tank top, long sleeve and short sleeve shirts, a cool layered jacket, shorts, and capri tights. All of the items move really well, with a more functional stretch than other tech fabrics, and many of the items had no seams, which any runner can tell you increases the overall comfort exponentially.
Also as part of the show, I got to test out the new Brooks Launch, a lightweight neutral shoe that felt great and might be my new shoe of choice.
It was a great experience, a great opportunity to test wear some really nice new products from Brooks, and a fun social event to celebrate the re-opening and beautiful new redesign of the New York Running Company. If you’re a NYC runner, this is the spot – their Columbus Circle location is great for grabbing items before and after Central Park runs, and they have lockers to store stuff during Central Park runs. They also host a variety of cool events like runs that end at breweries, clinics before NYC marathon, and free run groups. Beyond that, the staff are just really nice people who definitely know their stuff. And every now and again you can catch a SUPER sale there on out of season items or older models of shoes and apparel.
Big thanks go out to Mary at NY Running Company for inviting Empire and me to be a part of this cool event, and to the folks at Brooks for hooking up attendees with awesome swag (a great dopp kit, water bottle, bag, and soap on a rope! Really!!). I’m looking forward to rocking my Pure Project pants when they arrive next week. Thanks, all!