REV3 Discontinuing Pro Prize Purse, moves back to age-group marketing

Today (April 25, 2014) Rev3 announced to professional athletes that the Rev3 series will discontinue their pro prize purse after the MayImage 18 race in Knoxville, Tenn. This leaves pros who planned their schedule around the race series, which has given more than $2million in prize money in the past five years, without potential earnings. 

Rev3 cited a low eturn on investment surrounding the prizes, and said Rev3 is shifting its marketing focus back to age group athletes.



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